[Image description: The image above shows a combination of red and blue fonts on a white background. “Tips for choosing the right font” is what the poster says. The overall design is sleek and contemporary, emphasising the significance of typography.]

Typography is more than just a font and font size. It’s about making sure text is clear and easy to read. It creates order, contrast, and consistency. And it sets the tone and mood of your message.

Using the right typography when communicating change helps make your message stronger and easier for everyone to understand.

Choose the right font

Different fonts give different impressions. Fonts like Times New Roman feel dependable, while fonts like Arial are clean and professional.

Avoid using fancy or decorative fonts. These can be harder to read, especially for people with dyslexia or other reading difficulties. Fonts like Arial, Helvetica, and Verdana are good choices.

Choose the right font size

Font size is important for readability, especially for key information. For digital content and printed materials, use at least 12-point font, with larger sizes making it accessible for all. When designing printed materials, such as brochures or posters, opt for a font size of 16 points or higher.

How to format text for change communication

Remember, good formatting is not a mere decoration, but a powerful tool to make your text easier to read and understand. Use at least 1.5 line spacing to avoid cramped text.

White space is important too. It breaks up text and stops your audience from feeling overwhelmed.

Pick colours carefully

Just like music sets the mood for a movie, colours set the tone for your message —blues and greens can feel calming, while reds and oranges can seem urgent.

High contrast, like black text on a white background, makes reading easier. Think about how colours make people feel.

Test your typography choices

Before sending out your communication, test your typography. Get feedback from different people to make sure your message is clear, readable, and feels right.

Picking the right typography isn’t just about how it looks. It makes sure your message is clear, easy to read, and effective during times of change. If you would like more help with your change communications, please reach out to our team of experts.